2017

EVENT RECAP: SHELFLIFE x DR.Z

October 27th, 2017

On the 5th of October 2017, Shelflife & Dr.Z launched the 10th Anniversary capsule collaboration project. The “BMXXX” capsule, consisting of a collection of retro BMX inspired streetwear, went on sale in Cape Town, Johannesburg and online alongside “First Thursday” celebrations. The event was co-sponsored by Jameson, providing Whiskey cocktails to attendees. Customers in Cape Town also were invited to tag a 1/1 custom Mongoose BMX bike frame which was up for raffle at the end of the evening. Watch the video below to see how it went down at the Cape Town event…

CELEBRITIES SPOTTED IN SHELFLIFExDRZ

October 23rd, 2017

Shortly following the release of the much hyped Shelflife x Dr.Z clothing capsule, local South African celebrity musicians were spotted on instagram wearing various items from the collection. Some of those spotted included Dj Doowap, Dj Milkshake, Sibot and Riky Rick who reportedly wore every item at a recent performance. See below for some snaps and clips from instagram…

@rikyrickworld FULL BLAST

A post shared by DR.Z (@drxzvlv) on Oct 6, 2017 at 10:10am PDT

CUSTOM MONGOOSE BMX FRAME RAFFLE

October 13th, 2017

To augment Shelflife Store’s 10th Anniversary collaboration campaign, the Shelflife x DR.Z “BMXXX” clothing capsule, Mongoose Bikes offered up a 2017 model Mongoose 20 Legion L80 frame for customization to be raffled off to 1 lucky customer at the launch event at Shelflife. All customers were invited to add their own artistic tag or signature before the bike was handed over to the randomly selected winner. Congratulations to Tarryn-Lee Alexander!

@mongoosebikes_za CUSTOM BMX FRAME RAFFLE going down in-store tonight for @shelflifestore x DR.Z shoppers/ 167 Longmarket St. CPT from 6pm onwards

A post shared by DR.Z (@drxzvlv) on Oct 5, 2017 at 4:03am PDT

CUSTOM BRANDED SHELFLIFE x DR.Z CONVERSE

October 12th, 2017

As part of Shelflife Store’s 10th Anniversary celebrations and to supplement the much hyped Shelflife x DR.Z “BMXXX” collaboration campaign, a series of 4 custom branded Converse Chuck Taylor All-Star sneakers were created to exhibit along-side the BMXXX clothing capsule. In the earlier days of BMX, Converse was the sneaker of choice for many and has therefore become synonymous with the golden-era of BMX. The custom branding, logos, graphics and colourways on the sneakers (and boxes) compliments the iconic retro themes running throughout the BMXXX range. This exhibition of custom Converse marks the brands debut at Shelflife and is a sign of things to come in future. All sneakers will be on display at Shelflife Store in Cape Town until the end of October.

PROMO VIDEO: SHELFLIFE x DR.Z BMXXX CAPSULE

October 7th, 2017

Presenting: Shelflife Store x Dr.Zulu “BMXXX” 10th Anniversary Capsule Collection (2017)

Film & Editing: Ramon Mellett

SHELFLIFE x DR.Z BMXXX CAPSULE COLLECTION

October 6th, 2017

After a brief hiatus, Shelflife Store and Dr.Zulu have once again teamed up but this time for a much hyped special collaboration celebrating the 10th Anniversary of the store. Taking inspiration from iconic 1980’s & 90’s BMX culture, the retrospective “BMXXX capsule collection” is comprised of an array of bold graphic statement pieces. All garments are proudly made in South Africa, using high-quality fabrics and manufacturing processes.

Read more at the Shelflife blog: www.shelflife.co.za/blog

Available exclusively at all Shelflife stores and also for purchase online here: www.shelflife.co.za